Consumer Goods & FMCG
Comprehensive legal advisory for India's Consumer Goods and FMCG sector — FSSAI compliance, consumer protection, IP and brand enforcement, distribution agreements, advertising law, and commercial dispute resolution.
4th
Largest Sector India
15+
Years Experience
Multi
Sector Advisory
Pan India
Coverage
India's FMCG Sector —
Legally Complex, Commercially Critical.
India's Consumer Goods and FMCG sector is the fourth largest in the country — spanning packaged foods, beverages, personal care, household products, and over-the-counter healthcare. With market size projected to reach USD 220 billion, the sector attracts intense regulatory scrutiny and significant commercial and IP disputes.
FMCG companies in India operate at the intersection of multiple regulatory frameworks — FSSAI food safety regulations, the Consumer Protection Act, 2019, the Legal Metrology Act, the Drugs and Cosmetics Act for personal care products, and the Competition Act for distribution practices. A misstep in any of these areas can result in product recalls, regulatory action, or costly litigation.
Juris and Justice advises domestic and multinational FMCG companies — manufacturers, brand owners, distributors, importers, and retailers — on the full spectrum of legal issues arising in this sector.
Key Legal Areas
FSSAI & Food Safety
Licensing, product registrations, labelling compliance, and defence in FSSAI show cause notices and adjudication proceedings under the Food Safety and Standards Act, 2006.
Consumer Protection
Compliance advisory and dispute resolution under the Consumer Protection Act, 2019 — consumer commissions, product liability defence, and misleading advertising matters.
IP & Brand Protection
Trademark registration and enforcement, passing-off actions, anti-counterfeiting raids, and protection of product packaging trade dress against imitation in the market.
Distribution & Supply Chain
Drafting and negotiating distribution agreements, franchise arrangements, and retailer contracts — including exclusivity, territory, pricing, and termination provisions.
How We Can Help You
FSSAI Licensing & Compliance
Obtaining FSSAI Central and State licences, product registrations, label compliance review, and representation in FSSAI show cause notices and adjudication proceedings.
Consumer Dispute Defence
Representing FMCG companies before District, State, and National Consumer Commissions — product liability claims, deficiency of service, and misleading advertisement allegations.
Advertising & Labelling Advisory
Advisory on ASCI compliance, Consumer Protection Act advertising standards, Legal Metrology labelling requirements, and pre-launch review of packaging and marketing materials.
IP Protection & Anti-Counterfeiting
Trademark and trade dress enforcement, anti-counterfeiting raids, passing-off injunctions, and brand protection programs across online and offline channels.
Competition Law Compliance
Review of distribution agreements for anti-competitive provisions, RPM issues, and exclusive territory arrangements — including CCI investigation defence.
Commercial & Distribution Disputes
Litigation and arbitration arising from distribution agreement terminations, franchise disputes, retailer claims, and supply chain contract breaches.
Key Legislation
FMCG legal matter?
Get expert FMCG sector counsel — from regulatory compliance to IP enforcement.
Related Practice Areas
Intellectual Property Rights
Trademark enforcement and brand protection are critical priorities for every FMCG business operating in India's competitive market.
Competition Laws
Distribution exclusivity, RPM, and category management practices regularly attract CCI scrutiny in the FMCG sector.
Commercial Litigation
Distribution termination disputes, retailer claims, and supply chain contract breaches require experienced commercial litigation counsel.